FremantleMedia Enterprises, 19 Entertainment (a division of CKX), LF USA and Bravado have partnered with Kohl’s to launch Authentic Icon, an American Idol fashion brand.
The junior and young men’s lines will be launch exclusively at Kohl’s and on Kohls.com next month, and will be available through June to coincide with “American Idol’s” 11th season. Kohl’s will also support the brand with marketing efforts such as national advertising, in-store graphics, online and digital media, direct mail and PR.
“For over a decade, American Idol has seamlessly woven fashion and music together to transform lives and create music icons,” says David Luner, executive vice president, consumer products and interactive, FME. “It was a natural extension to partner on a line of American Idol inspired apparel that captures the essence of our rich music, style and performance heritage.”
LF USA’s Mesh division will design and produce the AI collection.
“The American Idol collection will build upon the powerful influence of music and entertainment on today’s fashion conscious consumers,” says Rick Darling, president, LF USA. “As consumers seek innovative and differentiated concepts, we are excited to partner with Kohl’s and American Idol to deliver a unique and compelling fashion proposition.”