The initial collection will include premium apparel and jewelry, with additional categories added over time. The product design will be managed out of Kohl’s New York design office.
Kohl’s first partnered with Vera Wang in 2007 for the launch of Simply Vera Vera Wang. Kohl’s will expand the line into cosmetics and bridal jewelry for spring 2012.
“We are pleased to announce the launch of Princess Vera Wang, which builds on our existing partnership with Vera Wang, one of the world’s most credible and respected designers,” says Kevin Mansell, Kohl’s chairman, president and chief executive officer. “We are confident bringing this level of fashion and quality to our junior’s business allows us to increase the value proposition to our younger shoppers and delivers on our commitment to offer world-class brands in each category.”