Eastman Kodak Co. entered into a six-year, multimillion-dollar strategic marketing partnership with the PGA Tour. Set to kick off in 2008, the agreement will include corporate hospitality and season-long tournament branding on scoreboards, as well
April 6, 2018
as additional sponsorship elements that will be announced at a later date. To kick off the relationship in 2008, Kodak will be featured on the new digital scoreboards that are in place at virtually all official PGA Tour events. One side-panel of the scoreboards will be redesigned to reflect Kodak’s yellow and red logo.
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