Kodak and Universal Pictures Partner to Promote "The Mummy"

Eastman Kodak Company and Universal Pictures promoted the latest installment of “The Mummy” franchise at the NASCAR Sprint Cup Series race at Chicagoland Speedway on July 12. Through Kodak’s partnership with Penske Racing and NASCAR driver Ryan Newman, the Kodak No. 12 Dodge was painted to promote "The Mummy: Tomb of the Dragon Emperor." Kodak also had its branding on the car.