Knitting Factory Entertainment has signed IBE (Intelligent Brand Extension) to launch a global entertainment lifestyle collection across multiple categories including apparel, footwear, accessories, leather goods, audio and electronic equipment, skate decks and snowboards.
The initial offerings will include hoodies, tees and accessories featuring original designs and imagery from iconic shows held at Knitting Factory Entertainment venues. Products will be available at Knitting Factory venues and on the company's website.
In addition, Ecotekaworld has signed on to make iPhone skins, using only 100 percent U.S. grown and forested wood from sustainable regions.
"We’ve been off the grid for a long time as an independent promoter and operator," says Morgan Margolis, chief executive officer of Knitting Factory Entertainment. "Today, we have music venues in five states, a restaurant division, consultation group, record labels, management companies, partnerships with theatrical, film and distribution entities. Now we’re making an extensive push to brand our company domestically and worldwide.”
"Knitting Factory Entertainment is one of few organizations that are truly looking to differentiate themselves on many levels and we are here to help make that happen," says Tatiana J. Whytelord, founder and president of IBE. "The entertainment lifestyle collection will allow the current fans to connect even further with the brand, whilst offering the wider audience the opportunity to experience the long standing tradition and Handcrafted Legacies of the Knitting Factory Entertainment brand."
