"We are excited to announce our casual wear license agreement with FREECULTR," says Venky Mysore, managing director and chief executive officer, KKR. “KKR prides itself in innovation and differentiation, and is excited about its partnership with FREECULTR, an exciting and upcoming fashion brand that is making waves across the country, as opposed to working with a supplier. Our main objective has always been to continually keep our fans engaged, excited and delighted and we believe this partnership will give our fans an added sense of pride as they become the brand ambassadors of KKR.”
“This is the first time a traditional sports team in India is partnering with a hot, new eCommerce fashion lifestyle brand," says Sid Shah, president, The Wild East Group.
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