In addition, Kmart is touting its Kmart2Go iPhone and Android app, where shoppers can search, browse and buy directly from their phone, as well as the in-store and online layaway program for apparel, school supplies, electronics and home essentials.
"For years Kmart has offered customers ways to make back-to-school more affordable without compromising on quality or style," says Mark Snyder, chief marketing officer of Kmart. "This year, we continue to offer the value that moms want, along with the fashions that their kids are asking for, with access to more exclusive brands, including Dream Out Loud with Selena Gomez, Bongo and Rebecca Bonbon."
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