The two singers will each develop collections that will be available exclusively at Kmart stores and the online shopping community ShopYourWay.com beginning later this year.
The multi-department brands will include apparel, accessories and other products that represent each star’s talent and style.
The collections will also extend beyond product through online integration at ShopYourWay.com, where Levine and Minaj will offer interactive content, experiences
and special promotions.
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