Kmart Plans Pop Star Lines

Sears Holdings has announced partnerships with Maroon 5 lead man Adam Levine and chart-topping rapper Nicki Minaj for two new lifestyle brands at Kmart and ShopYourWay.com.

April 6, 2018

Kmart Plans Pop Star Lines
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The two singers will each develop collections that will be available exclusively at Kmart stores and the online shopping community ShopYourWay.com beginning later this year.

The multi-department brands will include apparel, accessories and other products that represent each star’s talent and style.

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The collections will also extend beyond product through online integration at ShopYourWay.com, where Levine and Minaj will offer interactive content, experiences

and special promotions.

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