The current line includes a variety of 18-inch dolls ($29.99 each), clothing and accessories ($19.99 to $24.99), as well as travel bags and cosmetics. New assortments, featuring seasonal outfits and more, will hit stores in October and November. The Alexander Doll Company is the doll licensee. Kahn Lucas Lancaster is the brand owner and is responsible for the apparel categories (dresses, sportswear and sleepwear).
In addition, Kmart is launching a What a Doll online destination, featuring activity ideas for play dates, sleepover parties and healthy cooking, as well as coloring pages.
"Kmart is excited to help little girls make everlasting friendships by bringing the What a Doll collection to stores nationwide," says Dev Mukherjee, president of seasonal and toys at Sears Holdings, Kmart's parent company. "We
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