Kmart Cooks up Chef Ramsay Deal

The line will make its debut in Kmart stores this fall. Gordon Ramsay Everyday will include cookware, dinnerware, cooking utensils and small kitchen appliances.

Ramsay, from the “Hell’s Kitchen” and “MasterChef” reality TV shows, chose to collaborate with Kmart to help at-home cooks acquire the right tools to make a home-cooked meal.

“We are thrilled to collaborate with Gordon Ramsay on the Everyday line, allowing us to offer Kmart customers kitchen products made to his exacting standards as a professional chef,” says John Goodman, executive vice president of Apparel and Home for Sears Holdings. “The addition of quality cookware to our overall portfolio of trusted brands marks an unprecedented step at Kmart in combining true culinary expertise with accessibility in this category.”