KISS by Monster Mini Golf, a rock n’ roll themed 18-hole indoor golf attraction, is set to open March 15 in Las Vegas, Nev. KISS co-founding members Paul Stanley and Gene Simmons, along with band members Tommy Thayer and Eric Singer, are set to slash through the ceremonial ribbon and open the course.
“The KISS brand just keeps getting bigger and bigger around the world,” says Dell Furano, chief executive officer, Live Nation Merchandise, KISS’ exclusive worldwide licensing and merchandising partner. “KISS by Monster Mini Golf will be a favorite for the KISS Army legion of loyal fans as well as new KISS fans.”
The attraction is a glow-in-the-dark, custom designed indoor mini golf course that will also include an arcade, a KISS gift shop billed as the “largest in the world,” a KISS gallery, the “Hotter than Hell” wedding chapel, a private VIP room, FANtastic KISS theme event rooms and the Rock N’ Roll All Nite café.
"Our challenge is to continue to find ways to weave KISS into the very fabric of Americana,” says Stanley. “We'll be there to celebrate the first ever KISS by Monster Mini Golf grand opening in Las Vegas. This is miniature golf KISS style and another part of our KISS world. We've big plans for this and in this case what happens in Vegas won't stay in Vegas.”
Read more about KISS’ dynamic licensing programs in License! Global’s complete article here.