Kidz Entertainment will create a consumer products campaign covering all categories except PlayStation peripherals and PlayStation specific accessories.
The PlayStation brand incorporates the PlayStation logo, the format logos (PS one, PlayStation2, PlayStationPortable and PlayStation), DualShock3 wireless controller designs and well-know PlayStation symbols and phrases such as "The Game is Just the Start."
The PlayStation IPs licensed to Kidz Entertainment are LittleBigPlanet, God of War, Ratchet & Clank, Wipeout, EyePet and Invizimals.
"We are delighted with this new deal, which will spearhead our focus on corporate and non-character brands," says Morten Geschwendtner, chairman and director of business development of Kidz Entertainment. "We have just hired a former Sony employee to head our brand management
In other Kidz Entertainment/EEMC news, the company has recently put a series of management changes in place to reflect its growth in Russian and Eastern European markets, as well as the Nordic territories.
K.J. Istok steps down as chief executive officer and becomes chairman, while current chairman Morten Geschwendtner becomes chief executive officer and managing director. Peter Schnohr will take on the role of chief operating officer and director and Darran Garnham will become director of strategic sales. Claus Tømming, director of entertainment, will become director of Russia and entertainment, and Teena Andersen, current finance manager, will take on the expanded role of head of finance. Staff numbers will also increase with the creation of four new positions within the company.
"This restructuring process ensures that we have a strong long-term management team in place as we continue to expand and build the brands we represent in our markets," says Geschwendtner.
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