Kidz Entertainment/EEMC has extended its partnership with MGA Entertainment’s Bratz brand with a deal to represent Bratz in Eastern Europe, beginning in July.

Kidz Entertainment/EEMC’s Chairman Morten Geschwendtner says, “This is my ‘baby’ as I have been involved with Isaac Larian since he presented the first four dolls in the Hong Kong showroom back in January 2001. We’ll be working closely with MGA and its local distributors to build a long term plan to bring all aspects of the brand together in these new markets in order to grow the brand to its fullest potential and beyond.”

In other news, the company’s chief executive Anna Lisa McBride, has been ranked in the top ten of the ‘Talent 100’ list, published by Denmark’s business title Berlingske Nyhedsmagasin. The annual survey identifies Denmark’s top business people aged 25-35.