Sakar International has signed a licensing agreement for a new line of audio/video youth electronics with Kidz Bop, the No. 1 music brand for kids ages 5 to 12 in the U.S. The line will include karaoke machines, headphones, earbuds, speakers and docking stations. Additional products will include digital video recorders and digital cameras tied to the Kidz Bop music series.
The first items are expected to hit shelves in the U.S. and Canada by the end of this year with additional products set to roll out in 2013.
The agreement is part of an expanded Kidz Bop licensing program.
"These new products will build on the success of Kidz Bop's popular music series by delivering brand extensions that let young music fans sing along with their favorite songs, record their performances on DVR or a digital camera, or simply express their brand appreciation on music accessories like headphones and earbuds," says Liza Abrams, vice president of licensing, Sakar. "This license gives us the opportunity to bring these products to the Kidz Bop fans for the first time."
