April 6, 2018
The Kidz Bop kids' meal activity book features the Kidz Bop Kids, as well as recording artists Sinai Rose and Mathias Anderie. The book also includes a discount offer for $3 off the purchase of the Kidz Bop 17 CD or digital album download. A Web site also supports the promotion atwww.kidzbop.com/applebees
"Kidz Bop is always looking to develop fun and exciting programs that encourage kids' creativity and foster a love of music," says Alyson Shapero, senior vice president of sales and marketing at Razor & Tie/Kidz Bop. "Partnerships with family-friendly companies such as Applebee's play an important role in our marketing strategy to get music in the hands of children and are an ideal way to expand our best-selling kids' and tween music brand."
The Kidz Bop 17 compilation features today's hits sung by kids, including "Partyin the U.S.A," "I Gotta Feeling" and "You Belong With Me."
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