Marathon Projects has signed Travelers Club Luggage for a cause marketing licensing deal with the Kids In Need Foundation, a charity the provides school supplies to poor children, as well as educational grants to teachers.
In the deal, Travelers Club Luggage will donate a percentage of its sales to Kids In Need.
"Teaming up with Kids In Need offers us the opportunity to support education and help make a difference in the lives of kids who might otherwise be left behind in the early stages of their educational development," says Peter Yu, president of Travelers Club Luggage. "We have seen other consumer products with the Kids In Need logo and we are excited to be a part of such an important charitable initiative."
Besides Kids In Need, Marathon Projects also represents Carnival, Sally Hansen, Bosley, Swivel Sweeper and USA Racquetball Association.
