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Kids Magazines on Top in U.K.

The latest ABC figures reveal that children's magazines using licensed content topping the charts in the U.K, most notably Moshi Monsters magazine, which has become the best-selling children’s title in the U.K. within its first six months on shelf.T

The monthly magazine launched in February this year and now ranks No. 70 within the top 100 magazines sold in the U.K.

"This is amazing news for SkyJack Publishing, and the success of Moshi Monsters Magazine can be credited to our truly unique partnership with Mind Candy," says Matt Yeo, co-editor of Moshi Monsters magazine and managing director of SkyJack Publishing. "We're successfully pushing the boundaries of what's possible with children's magazine publishing, and the results of what can be achieved with the right combination of talent, ideas and creativity have exceeded even our own expectations!”

The ABCs also show that Egmont’s Disney licensed title, Disney’s Princess, recorded a period-on-period growth of 9 percent. Egmont’s overall Disney portfolio increased 21.4 percent year on year, with the successful launch of the Toy Story magazine in July last year.

"Egmont has delivered some strong performances in both licensed products and our own-brand titles, despite a tough market," says Debbie Cook, director of magazines, Egmont Publishing Group. "By keeping audience research and innovation at the heart of our strategy, coupled with continued editorial and digital investment,  we’ve been able to respond to a rapidly changing market."

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