Lazoo Worldwide, a children's lifestyle brand inspired by books in Japan, is launching in the U.S. exclusively at Babies"R"Us.
The Lazoo collection features apparel, accessories, activity books and plush geared toward kids ages 6 months to 4 years. The items, retailing from $4.99 to $24.99, are also rolling out to select Toys"R"Us stores.
"After seeing the success that Lazoo's unique product line has achieved with its international launches, and the incredible customer response, we are thrilled to be the first and only retail destination in the U.S. to offer Lazoo products," says Celeste Risimini-Johnson, vice president and divisional merchandising manager of Toys"R"Us. "Parents trust Babies"R"Us to provide great brands and fresh, new collections that offer quality merchandise for the little ones in their lives. The Lazoo brand encompasses all of these attributes with its imaginative characters and whimsical designs sure to engage parents and kids alike."