April 6, 2018
The collection, unisex but aimed primarily at boys ages 4 to 10, features the Kickers Kick Hi boot with Lego detailing, including brick configurations on velcro straps and eyelets, use of the Lego brick print on two of the styles and bright bold colors associated with the brand. Lego bricks and characters can also be attached onto the shoes.
The footwear also features the Kickers red and green tabs on the sides of the shoes as well as the fleurette, reincarnated in rubber for this collaboration. The range will retail between £50 and £55 ($80 and $88).
As the Kickers brand moves into its 40th year, this collaboration sees the brand focusing on the younger end of the market in contrast to recent deals with music videos and festival tours, and young adult animations.
"Kickers and Lego seem made for each other and we thought that, even before we saw the product," says Ian Blackman,managing director of Kickers.
"We are very pleased to have partnered up with Kickers," says Andrea Ryder, licensing and operations director at Lego. "Both Kickers and Lego are classical brands that parents trust. The combination of the iconic design features of both brands makes it a really strong product that Kickers and Lego fans will love."
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