Key Players Go Big at Comic-Con

Hasbro, Mattel, CBS and others are expanding their showcases with new and iconic properties this week at Comic-Con International in San Diego.Hasbro is highlighting its top brands, including G.I. Joe, Transformers, Nerf, My Little Pony and Littlest Pet Sh

April 6, 2018

Hasbro, Mattel, CBS and others are expanding their showcases with new and iconic properties this week at Comic-Con International in San Diego.

Hasbro is highlighting its top brands, including G.I. Joe, Transformers, Nerf, My Little Pony and Littlest Pet Shop, as well as its licensed toy lines based on characters from Marvel and Star Wars. More than a dozen special-edition items will be available at the conference such as G.I. Joe's Sgt. Slaughter figure, Marvel Universe's Galactus figure, Star Wars' Darth Maul and Owen Lars comic two-pack and a Littlest Pet Shop hippo pet.

Meanwhile, Mattel is showcasing Masters of the Universe figures and DC Comics' 75th anniversary items, and holding several autograph signings (WWE stars, Wild Grinders' Rob Dyrdek and Robot Chicken's Seth Green and Matthew Senreich) and interactive fan panels.

CBS Consumer Products is also exhibiting at Comic-Con, bringing attendees and fans such properties as Star Trek, The Twilight Zone and CSI: Crime Scene Investigation.

Licensees will also be promoting their new products for the properties on the show floor, including Star Trek partners Genki Wear, Hallmark, IDW, Lightspeed Fine Art, Propworx, Quantum Mechanix, Rocket World, Rubie's, Simon & Schuster and Titan; The Twilight Zone's Bif Bang Pow!; and CSI's Titan.

Shocker Toys returns to the West Coast event with 6-inch collectible figures, including Barry Hubris (The Tick), The Blank (Dick Tracy), Dan Garret (The Blue Beetle), Hunter Rose (Grendel), Lord Death (Soul Eater) and Luffy (One Piece).

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