The Giochi Preziosi Group and Marathon Media signed an agreement between the Gormiti property and Kellogg’s for Spain and Portugal. The promotion runs from July until October, and is supported by POS in-store and specialized packaging.

The partnership will place Gormiti on more than 3,000,000 packs of Kellogg’s products, including Mile Pops, Choco Krispies, Chocos and Frosties. The products will feature Gormiti branding and in-pack stickers.

“We are delighted to be working with the world’s most renowned breakfast company,” says Graziano Delmaestro, Giochi Preziosi’s licensing director. “Kellogg’s is the perfect partner to reach the Gormiti fan base and invite new children to join in the magic. Kids across Iberia can be a part of the Gormiti adventures whilst eating their favourite cereals and the promotion is sure to be a real hit.”

“Working with Giochi Preziosi is a great opportunity for our brand. Having a kid’s favourite such as Gormiti on our packaging has endless benefits,” says Juan Manuel Alonso, Kellogg’s kids brand manager in Iberia. “We expect the promotion to be incredibly popular and with such a clear cut marketing strategy in play, there is no doubt in its success.”