As part of the agreement, LF USA will work with the Keds brand team to create the apparel and will be responsible for the marketing and sales to retailers across the U.S. The new collections will focus on casual wear designs with an initial limited-edition collection scheduled for next spring and more complete lines to follow later in the year.
"Keds has been a part of this country's wardrobe for nearly 100 years, representing so much more than a sneaker. Keds represents an American style philosophy of simplicity, accessibility and fashion that lends itself really well to being a full lifestyle brand including apparel," says Kristin Kohler Burrows, president of Keds brand. "We are very excited to partner with the Regatta team at LF USA, a group with an amazing reputation and extensive expertise in designing, sourcing and creating apparel lines for today's consumer."