Kardashians Add Eyewear

This is just the first in a series of planned additions to the collection. Swim and home lines are expected to come next, as well as expansion of the brand into the U.K., Europe and the Middle East.

The new Kardashian eyewear line first hit stores in July exclusively at Sears Optical and includes optical frames and prescription sunglasses. Inspired by Kim, Kourtney and Khloé's unique individual styles the line ranges in design from vintage boho to high glam.

"It was only natural for eyewear to be the next product launch for the Kardashian Kollection brand,” says Bruno Schiavi, fashion designer and president, Jupi Corp. “Our designs capture a wider clientele from those who are simple and structured in style to fashion risk takers."

Kardashian Kollection Eyewear retails $139.99 and is now available at 300 Sears Optical stores nationwide.