A line of Justin Bieber-inspired board games and puzzles from The Canadian Group are rolling out to North American retailers.
The Canadian Group has created two board games (Always Be Mine and Backstage Pass) and 100- and 300-piece standard and poster puzzles. The puzzles are available in three title assortments and include bonus collectible photo cards. The range is available at mass market, toy, drug, online and music retailers.
"Justin is an incredibly gifted artist and self-taught musician and we are thrilled to be partnering with him and Bravado in this endeavor," says Michael Albert, partner of The Canadian Group. "Justin has created a massive community of friends, family and fans who he constantly engages with social media. We are delighted to be working with him."
Bravado brokered the deal on behalf of the teen pop star.