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Jubliee Craze Creates Retail Rush

Jubliee Craze Creates Retail Rush
The Brits have gone positively batty for the Queen, as they celebrate the Diamond Jubilee honoring Queen Elizabeth II’s 60 years of reign. And retailers have cashed in on the craze, offering thousands of Diamond Jubilee products for the four-day fet

The Brits have gone positively batty for the Queen, as they celebrate the Diamond Jubilee honoring Queen Elizabeth II’s 60 years of reign. And retailers have cashed in on the craze, offering thousands of Diamond Jubilee products for the four-day fete, which started Saturday.

The U.K. Centre for Retail Research estimates that about £196 million ($312 million) of memorabilia will be sold by the end of the celebration.

What will they do when the Queen surpasses her great-great-grandmother in two years to become the longest reigning monarch ever?

The officially licensed merchandise for the event, called the “Royal Collection,” includes everything from biscuit (cookie) tins to limited edition Royal Worcester figurines. The Collection has already sold 30,000 tea towels, 15,000 tankards and 14,000 pillboxes, according to The Telegraph.

Two of the fastest-selling items have been Harrods’ corgi-emblazoned silk scarves (retailing at about £150) and bejeweled Queen Elizabeth teddy bears.

Then there are the unique Jubilee trinkets, most of them unofficial, of course. Jelly molds of the Queen’s face, garden gnomes of the Queen and Prince Philip, temporary tattoos and Jubilee G-strings are just some of the quirky offerings. And that’s not to mention the apps, animated television appearances (see the article here), books and more that have been created in the last few months to honor the monarch.

Let’s just hope they have time to clean and clear the tourist shop shelves in time for the Olympics on July 27.

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