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JTMG to Rep Dolphin Tale

Joy Tashjian Marketing Group unveiled licensing partners for the 3D film Dolphin’s Tale, which hits theaters Sept. 23. Licensees include Scholastic, Crave Interactive,  Beverly Hills Teddy Bear, Trevco and Mad Dog. Scholastic will publish a jun

Scholastic will publish a junior novelization and a reader for the feature. Beverly Hills Teddy Bear will make plush; Trevco will make t-shirts and sweatshirts; and Mad Dog will produce children's sleepwear.

“We are extremely pleased to join forces with Alcon Entertainment to represent the licensing on behalf of this extraordinary family film. Dolphin’s Tale is destined to become a classic, evergreen property and we look forward with tremendous enthusiasm towards bringing this special brand to the Licensing Show,” says Joy Tashjian, president of JTMG.

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