Joy Tashjian Marketing Group was appointed by Toronto's Fresh TV and Cake Entertainment to manage a licensing program in the U.S. and Canada for the Total Drama TV franchise.
JTMG is developing a program focused in all categories for Total Drama, specifically in interactive, publishing, promotions and apparel.
The tween-focused animated comedy parodies reality television formats. "Total Drama Island" (season 1) and "Total Drama Action" (season 2) air on the U.S. on Cartoon Network and in Canada on Teletoon. "Total Drama Reloaded" (season 3) is slated to air in 2011 on Cartoon Network.
The series is created, developed and produced by Fresh TV. Cake Entertainment handles worldwide distribution and global merchandising.