Macy's Herald Square store in New York City has revamped its Jones New York section with an interactive twist, featuring smartphone content and more.
At Macy's, Jones New York, a division of Jones Apparel Group, is one of the first brands on the better sportswear floor to incorporate Microsoft tag technology into the retail experience. The tags offer 25 videos, downloadable smartphone content, style tips and video quotes from inspirational women from the Jones New York Little Black Book of Career Advice.
"Our new shop is visual, powerful and completely aligns with our empowerment platform," says Susan Metzger, chief executive officer of women's wholesale sportswear at Macy's. "The shop is a gateway to an enhanced shopping experience from suiting to separates to our easy care wardrobe solution pieces. Being able to deliver video content directly at point-of-sale is an exciting new feature we feel will resonate with our customers."
Macy's Empowering Your Confidence campaign is celebrating the brand's more than 35 years of inspiring women's lives through style. In support, Jones New York is releasing a limited-edition Empowerment scarf in two colors, featuring the words "Empowerment" and "Confidence." The scarves will be sold exclusively at the Herald Square store.