John Wayne Brand Seeks Home Partnerships

Wayne Enterprises, the sole and exclusive keeper of the John Wayne brand, has signed RWG Licensing to assist it in identifying and securing licensed product and endorsement partnerships in the home furnishings and accessories categories. Steve Regan,

April 6, 2018

principal of RWG, says, “Consumer awareness of John Wayne is universal and his appeal remains extremely broad. It’s an ideal time to focus on an iconic, all-American brand in the home furnishings category.” RWG boasts a strong track record of success building brands via licensing with key clients including Chef Lorena Garcia, Genevieve Gorder, Dick Idol, World Vineyards, Cabana Joe’s, Wild Wings, and Terry Redlin, among others.

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