Coolabi appointed The Joester Loria Group as exclusive licensing agent for Poppy Cat for North America.
The Joester Loria Group will launch an integrated licensing and merchandising program for Poppy Cat, aimed at kids 3-5 years old. Key licensing categories planned for North America include toys, games and apparel.
This fall Poppy Cat will come to life in an animated TV series airing in the U.S. on Sprout and in Canada on TVO, SCN and Knowledge Network. The show has just made its international debut on Nick Jr. in the U.K., and will be quickly followed by a global roll out across Australia, Europe, the Middle East and Far East.
Golden Bear is master toy partner for the property. Additional partners have been signed for TV tie-in publishing, magazines, sleepwear and underwear and games and puzzles.
“The delightful characters and graphic style of the Poppy Cat brand lends itself to multi-category merchandise opportunities and engaging play patterns," says Debra Joester, president and chief executive officer of The Joester Loria Group. "We look forward to working with Coolabi and Sprout to market Poppy Cat and bring these fanciful characters from the screen to a full assortment of products designed to encourage imaginative role play.”
