Kiddieland Toys will launch a collection of Pinkalicious ride-ons, scooters and tricycles. Licensing agency The Joester Loria Group brokered the deal.
The initial line, which is inspired by the children’s book series Pinkalicious, will debut in fall at mass retailers nationwide, with expansion planned for mid-tier, sporting good stores, specialty chains and online in spring 2013.
The Kiddieland range will expand on a Pinkalicious sporting goods program already in place that includes girl’s bicycles, skateboards and protective gear from Kent and girl’s skates from Streetflyers.
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