Joester Loria Seals Pinkalicious Deal

The Joester Loria Group has brokered a deal for its client, Pinkalicious, with Brand-Xpand for an official Pinkalicious online storefront on TysToyBox.com. The property is based on the HarperCollins children's book series Pinkalicious.The online store wil

April 6, 2018

The online store will feature a wide range of merchandise including clothing, games, backpacks, water bottles, beach towels, kids’ room décor items and birthday party supplies. The store will also offer personalized print-on-demand services.

"We are very excited to partner with Brand-Xpand to make these products available to the Pinkalicious fans throughout North America," says Debra Joester, president and chief executive officer, the Joester Loria Group. "Launching a dedicated marketplace is a natural fit in the evolution of this great brand."

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