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Joester Loria Seals Animal Planet Deals

Discovery Communications announced two new North American-based deals with Merlet and Primary Colors for Animal Planet branded products including adult and youth apparel, as well as candy and snack food novelties. The Joester Loria Group brokered the deal

The Joester Loria Group brokered the deals on behalf of Animal Planet.

Merlet will make Animal Planet and River Monsters-branded adult and youth apparel including t-shirts, tank tops, crew necks, v-necks and hoodies, as well as girls' knit bottoms. The line will be available next spring at outdoor specialty and sporting goods stores.

Primary Colors signed on to produce Animal Planet branded novelty confections, which include chocolate, candy and animal-shaped cookies and crackers. Products will launch later this year at department stores, discount stores, supermarkets, pharmacies, warehouse membership clubs and other mass retail outlets.

A portion of the proceeds from the sale of Animal Planet products will benefit the principal partners of R.O.A.R (Reach Out. Act. Respond), Animal Planet's non-profit.

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