The Kellogg Company has signed The Joester Loria Group as exclusive licensing agency for U.S. and Canada.
Joester Loria will develop and execute a strategic licensing program across a full range of lifestyle products, housewares, home goods, as well as select food extensions.
“We are proud to have been tapped by Kellogg Company to build the U.S.- and Canada-based licensing business for their iconic portfolio of brands,” says Joanne Loria, executive vice president and chief operating officer, Joester Loria. “Kellogg’s products are in virtually every American home and an essential part of breakfast for millions of consumers every day. We look forward to enhancing the Kellogg experience with consumer products that extend these great brands.”
Specific brands JLG will represent include Apple Jacks, Cheez-It, Eggo, Froot Loops, Honey Smacks, Keebler, Kellogg’s Corn Flakes, Special K, Kellogg’s Frosted Flakes, Frosted Mini-Wheats, Kellogg’s Raisin Bran and Rice Krispies, as well as its archive of art and characters. Original artwork from artists such as Norman Rockwell will join JLG representation alongside iconic branded characters Tony the Tiger, Toucan Sam, the Keebler Elves and Snap, Crackle and Pop.