Oxford Limited, licensor for the University of Oxford, has appointed The Joester Loria Group as its agent for North America. The agency will extend Oxford University’s U.K. program in apparel and home furnishings, developing those categories in the U.S. and Canada.
Oxford is the oldest English-speaking university in the world, with the earliest records of teaching dating back to 1096. Central to the University’s brand licensing program is its coat of arms and the University of Oxford name, as well as the many college and sports club marks.
In addition, the University’s libraries and museums, such as the Bodleian and the Ashmolean, provide reference and source material for Oxford’s brand licensing program.
"We started our search for new agents last summer and from our first meeting with Joester Loria, it was evident that this was an agency that understood Oxford and its potential as a consumer brand," says Chris Evans, managing director, Oxford Limited. "They clearly have the vision and the expertise to establish the Oxford brand in the U.S. market, identifying licensee and retailer partnerships in major categories such as apparel as well as capitalizing on existing global deals, for example the Oxford collection of furniture from Halo Licensing, in order to develop other key areas such as home decoration and interiors."
"It’s an honor to be tapped by this prestigious world-renowned institution," says Joanne Loria, executive vice president and chief operating officer, The Joester Loria Group. "We believe that there is an extraordinary opportunity to develop distinctive product collections that are inspired by Oxford’s rich, cultural history and a heritage in art and design that span more than eight centuries."