Joester Loria Group announced an agreement to represent Johnsonville Sausage using a multi-category strategy to expand Johnsonville from a sausage to a multi-category food brand. Brand extensions will cover multiple consumer segments.

"Johnsonville Sausage is America's leading sausage brand enjoyed by consumers year round for its superior flavor and quality,” says Joanne Loria of Joester Loria Group. “We believe the brand's appeal extends to a wide range of food segments and are excited to be representing Johnsonville."