The Joester Loria Group will launch an integrated merchandising program for Dew Tour that will deliver authentic action sports gear to millions of fans. The initial merchandising program will be targeted to teens and young adults, and will include action sports apparel, accessories, interactive, protective gear and sporting goods.
“Alli is pleased to partner with The Joester Loria Group to put the Dew Tour brand into the hands of our fans and action sports participants,” says Wade Martin, president of Alli Sports. “This is a natural
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