Alli Sports named The Joester Loria Group exclusive licensing agency for Dew Tour, which is owned by NBC Sports and MTV Networks. Established in 2005, the Dew Tour events provide a year-round action sports platform for professional athletes in Skateboarding, BMX, Snowboarding and Freeskiing.
Broadcast partners NBC, USA Network, MTV2, Universal HD, Eurosport, Extreme Channel, Fox Sports Australia and ESPN Brasil deliver 62+ hours of Dew Tour programming globally.
The Joester Loria Group will launch an integrated merchandising program for Dew Tour that will deliver authentic action sports gear to millions of fans. The initial merchandising program will be targeted to teens and young adults, and will include action sports apparel, accessories, interactive, protective gear and sporting goods.
“Alli is pleased to partner with The Joester Loria Group to put the Dew Tour brand into the hands of our fans and action sports participants,” says Wade Martin, president of Alli Sports. “This is a natural progression for the Dew Tour and the Joester Loria Group is the ideal partner with which to grow a thoughtful and effective licensing program.”