The Joester Loria Group was named exclusive licensing agency for “The Annoying Orange,” the No. 1 web series, by The Collective.
In April, “The Annoying Orange” web series had logged more than a half-billion views on its YouTube channel. In addition, the series has nearly 9 million fans on Facebook and Twitter. The Collective has committed to develop an Annoying Orange television series.
The Joester Loria Group is planning a multi-category expansion for the property to launch next year. Targeted to teens and adults, merchandise will include t-shirts, loungewear, novelty and plush toys, costumes, toys, games, console video games, fashion accessories, backpacks, publishing, stationery, room décor and home textiles.
“‘The Annoying Orange’ is a true phenomenon, maintaining its position as the No. 1 web series for nearly two years," says Debra Joester, president and CEO, The Joester Loria Group. "We are absolutely thrilled to have the opportunity to develop clever, humorous product that captures the essence of the property for the vast number of Annoying Orange fans.”