Joester Loria Group has expanded its partnership with PepsiCo. Under the new agreement, Joester Loria Group will now become the exclusive licensing agency for SoBe and develop an integrated program for the brand in the U.S.
Joester Loria Group will

April 6, 2018

1 Min Read


Joester Loria Group will expand SoBe across multiple categories including apparel and accessories. A collection derived from SoBe's South Beach heritage will also play on the vintage roots of the brand through beach lifestyle categories.

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like