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Joester Loria Cuts Annoying Orange Deals

The Joester Loria Group has brokered apparel and accessory deals for The Collective's Annoying Orange brand. Hybrid Apparel and Accessory Innovations will develop collections targeted to young men and juniors.Hybrid Apparel products will include young men

Hybrid Apparel products will include young men and junior’s tees and fleece available at specialty retailers such as Hot Topic and Rue 21 this fall. JC Penney will launch the brand as a mid-tier exclusive in October. 

Accessory Innovations will introduce a line of headwear and cold weather accessories in time for this year's holiday shopping season. Bags and more accessories will hit stores next spring.

The lines will be supported in part by a multi-platform marketing campaign this fall. 

"The Annoying Orange is a true phenomenon, maintaining its position as the No. 1 web series for nearly two years," says Michael Green of The Collective. "With millions upon millions of fans engaged online already, we are now looking to provide them with the gear and merchandise, like the new lines from Hybrid and Accessory Innovations, to enjoy the brand beyond YouTube and its website."

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