The Joester Loria Group brokered a deal for its client Diet Pepsi with designer Christian Cota for a fall capsule collection inspired by the brand’s imagery. The line will make its retail debut this fall.
The designs in the Diet Pepsi x Christian Cota capsule collection incorporate vintage graphics into retro plaids and multi-colored prints. Products include shift dresses, off-the-shoulder jersey sweaters and skinny cuffed pants.
"We were thrilled that Diet Pepsi tapped our agency to develop and execute this exciting fashion initiative,” says Joanne Loria, executive vice president, The Joester Loria Group. "Christian Cota has done an amazing job capturing the iconic power of the brand, and aligning with Diet Pepsi’s fashion platform."