Joester Loria Group, the licensing agent for The Annoying Orange brand, brokered a deal between The Collective and Jay Foreman’s The Bridge Direct, which was named master toy partner for the property.
The creative force behind the Justin Bieber and Britney Spears dolls, The Bridge Direct will make a collection of talking plush, clip-ons and collectible figures. Products will be available at key mid-tier and specialty retailers including Toys 'R' Us and RadioShack beginning in November.
Last month, The Collective and Joester Loria announced the first wave of partners for The Annoying Orange licensing program. Apparel and accessories for young men and juniors from Hybrid Apparel and Accessory Innovations will begin rolling out this month.