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Joester Loria Angles Discovery Deal

The Joester Loria Group brokered a deal on behalf of Discovery Communications' Animal Planet with South Bend Sporting Goods to produce a line of fishing equipment and accessories inspired by the "River Monsters" series.The gear will debut today

The gear will debut today at the sports fishing trade show, ICAST, in Las Vegas. The line includes branded fishing rods, reels, equipment combination packages, tackle boxes, kits, tools and lures.

Products will be available at outdoor specialty stores for this year's holiday season before expanding to sporting goods stores and mass market retailers next spring.

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