TCG has appointed JLK Brand Licensing Group as licensing and merchandising agent for the Roxx brand in the U.S.
Roxx is a collectible, tradeable game targeted to school-age and tween boys.
JLK Brand Licensing Group will represent Roxx for all licensing and merchandising efforts across the U.S.
"JLK Brand Licensing has had tremendous success in developing licensing programs for numerous high-profile brands. It’s a terrific opportunity for TCG to have them on board as our partner for the U.S.," says Michael Albert, partner, TCG. "Josh and his team’s expertise in brand extension and the licensing potential of the Roxx brand is a winning combination. JLK Brand Licensing is a perfect fit for TCG to develop the Roxx licensing program and roll additional product into the marketplace across the U.S."
Planned products include Roxx-branded apparel, hats, back-to-school products, footwear, stationery and sporting goods. JLK Brand Licensing also plans to seek partners for promotions in packaged goods and at fast food chains.
"Roxx is a hip and innovative collectible that lends itself to many merchandising categories beyond the toy aisle," says Joshua Kislevitz, president, JLK Brand Licensing. "We are very excited to be working with TCG and are committed to taking Roxx to new levels at retail."