Discovery Communications has announced an expanded partnership with Ty Global for Animal Planet-branded stationery and writing products in Canada, in a deal brokered by the Joester Loria Group, Animal Planet’s North American agent.
The product line will include note pads, journals, notebooks, three-ring binders, portfolios, pencil pouches, clipboards, dry erase boards, sticker sets and playing cards.
The new deal expands on Animal Planets existing Ty Global line of pet products.
A portion of the proceeds from the sale of Animal Planet products will benefit the R.O.A.R (Reach Out. Act. Respond.), Animal Planet's animal rights campaign.