Sony is a key partner in the website, which is currently a "coming soon" holding page that received more than a million visits within 36 hours of launching. The website will launch in October.
The Pottermore Shop, the ecommerce section of pottermore.com, opens in October, exclusively selling complete ranges of the eBooks and digital audiobooks in a selection of languages.
Scholastic is proud to be a key partner in the Pottermore project,
"I wanted to give something back to the fans that have followed Harry so devotedly over the years, and to bring the stories to a new digital generation," says Rowling. "I hope fans and those new to Harry will have as much fun helping to shape Pottermore as I have. To add to my input into the website, everyone will be able to join in by submitting their own comments, drawings and other content in a safe and friendly environment–Pottermore has been designed as a place to share the stories with your friends as you journey through the site."
"Sony's association with J.K. Rowling's Pottermore brings together one of the world's most innovative brands with the most successful book series in history, in a pioneering partnership that will help shape the future of story-telling," says Sir Howard Stringer, chairman and chief executive officer and president of Sony Corporation. "We are proud to be a part of it, both at this momentous announcement, and as we collaborate on its development over the coming years."
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.