Under the terms of the new multi-year agreement, Tomy will develop an assortment of toys and juvenile products to be sold globally.
Replicating the U.S. product line, the international range will include plush toys based on each of the series’ four main characters, nighttime projectors, monitors, nightlights and a Snuggle Up Story Mat.
Tomy will debut the first Pajanimals products–the plush and Snuggle Up Story Mat– in the U.S. in October. The same product lines will also debut this fall in Australia, with the broader line rolling out in the U.S., Europe, Latin America, Australia and Canada next year.
“Working with The Jim Henson Company has spurred our creativity in the development of products that not only engage children in imaginative play
The Pajanimals toy line is based on the television series of the same name, which follows the adventures of four animals, Sweetpea Sue the pony, Squacky the duck, CowBella the cow and Apollo the puppy.
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