Jetix Europe has linked up with boardsports fashion supplier Oxbow in a deal that will see Jetix working with the brand on the Oxbow Kid’s Week Winter Tour 2008, a special event dedicated to kids in extreme winter sports. Jetix will partner with Oxbow Kid’s Week in France, Germany and Sweden.

As part of the deal, Jetix will have a branded arch at the finishing line of each Oxbow course, logos on the winners’ podium and brand exposure on all Oxbow Kid’s Week material. Participating Jetix channels will also develop microsites and organize an online competition that will enable kids to win Oxbow ski clothes. On-air promos will also be produced in order to promote the partnership and encourage kids to enter the competition.

The Oxbow Kid’s Week Winter Tour is dedicated to kids under 16 and aims to discover the best extreme winter sports kid from each ski resort they stop at.