Jessica Simpson will debut a full line of maternity apparel this fall. The line is part of an exclusive licensing agreement between Camuto Group, the master licensee behind the Jessica Simpson Collection, and maternity apparel retailer Destination Maternity. The agreement gives Destination Maternity the rights to design, develop, produce and distribute the collection."I'm so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great," says Simpson. "You want to wear clothes that are flattering to your baby bump; you want to show your bump off."
This will be the 24th classification for Simpson’s collection, which also includes footwear, swimwear, handbags and more.
The collection, targeted to the “modern mom-to-be,” will include Simpson’s signature denim, leggings, vintage print tops, dresses, jackets, blazers and knits. The collection will be designed parallel to the core Jessica Simpson collection.
Jessica Simpson Maternity will be available in more than 700 retail locations including Motherhood Maternity stores, Destination Maternity stores and Macy's.
"We are thrilled to join the Jessica Simpson brand family," says Ed Krell, chief executive officer, Destination Maternity. "The Jessica Simpson Maternity line is a natural partnership between one of the most important style icons for young women around the world and the leader in maternity apparel."