Jessica Simpson Brand Expands into Sportswear

The line, retailing from $39 to $129, will include jackets, woven and knit bottoms, tops, dresses and skirts. The apparel will be available at specialty and department stores in the U.S. and Canada.

"We are proud to be extending our collaboration with Camuto Group to add the important element of sportswear to the Jessica Simpson lifestyle brand," says Jack Gross, chief executive officer of jeanswear for The Jones Group. "This line affords us the ability to expand the retail space and critical mass of this powerful brand. Jessica Simpson Sportswear embraces Jessica's flirty and feminine signature style and makes a strong statement that is compelling to our consumer. This is an ideal opportunity to leverage Jones' best-in-class product expertise to meet retailer requests and consumer needs."

The Jones Group also licenses jeanswear for the Jessica Simpson brand.